Proects > Novartis Boehringer Ingelheim
Novartis Boehringer Ingelheim
Soluciones Empresariales

B2B portal for the sale of pharmacies products

Its necessity

Novertis and Boeheringer Ingelheim (and Bayer in a beginning) decide to unite their efforts to explore the possibility of approaching the offices of pharmacy with a new channel. They wish to be able to offer products and supplies as well as to test promotions and campaigns of marketing.
Our solution

To implant the platform of electronic commerce ATG. This platform is highly oriented to marketing “1 to 1” and allows to create customized scenes of promotions and adapt to the real behaviour of the user. We developed the platform so that each laboratory can manage its promotions without interfering with in products and promotions of the other laboratories. In addition the tool takes care to guarantee the agreements as soon as visibility and priority in the appearance of products of the different laboratories decided by them.

Results
The platform allows the laboratories to try in a dynamic form new ways of relation with the pharmacies. It allows also to test the type of campaña or promotion that better works in each area. The platform gives service to the 22000 offices of pharmacy of Spain.
Banco Sabadell
Banco Santander
Bon Preu
Cámara de Comercio de Sabadell
Caprabo
CCRTV
Colt Telecom
Gas Natural
Generalitat de Catalunya
la Caixa
Novartis Boehringer Ingelheim
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